Question Details

It is useful for marketers to understand the psychological and lifestyle choices 


True or false:

1.	Urban living affords certain elements of entertainment, and smaller towns offer different kinds of amusement.
	

	2.	It is useful for marketers to understand the psychological and lifestyle choices that are relevant to the brand(s) the marketer is pitching.
	

	3.	Opinion leaders, innovators, or market mavens are known for their expertise and involvement in a category.

	
	4.	One reason celebrity spokespeople are thought to be effective is that ordinary people aspire to be like the celebrity, in whatever manner that is achievable.


	5.	We can directly observe attitudes, but we cannot use behaviors to infer attitudes and psychological states.



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