Question Details

When organizations overdo product differentiation



1.	The strategy that is based on providing customers with something unique that makes the organization's product or service distinctive from its competition is referred to as:
a.	discount
b.	differentiation
c.	focused
d.	low-cost


	
	2.	When organizations overdo product differentiation, it places a burden on which area?
a.	research and development
b.	human resources
c.	financial resources
d.	it places a burden on all these areas


	
	3.	All of the following are among the ways in which an organization applies the differentiation strategy to provide the customer with something that is unique and distinctive from its competition except:
a.	undercut competitor's prices for comparable products
b.	design a technically superior product
c.	develop a special appeal for the product
d.	create a higher quality product


	
	4.	According to the Communication Competency: Starbucks Coffee, is pursing a ____ strategy.
a.	low-cost
b.	focused
c.	differentiation
d.	M-form


	5.	According to the Communication Competency: Starbucks Coffee, the organization keeps employee morale high by offering:
a.	franchising opportunities
b.	health-care benefits and stock options
c.	entering an agreement with Kraft foods
d.	installing vending machines to cut the work load





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