Question Details

The risks involved in using a low-cost strategy 



1.	Dollar General and Wal-Mart in discount stores, likely use what type of business strategy?
a.	focused
b.	differentiation
c.	low-cost
d.	financial


	

	2.	The ____ strategy aims at selling a standardized product that appeals to the "average" customer in a broad market.
a.	low-cost
b.	focused differentiation
c.	focused
d.	differentiation


	

	3.	Organizations that have successfully used a low-cost strategy include all of the following except:
a.	Lowe-
b.	Wal-Mart
c.	Tune Hotels
d.	Macy's


	

	4.	The strategy that is based on an organization's ability to provide a product or service at a lower cost than its rivals is referred to as:
a.	discount
b.	differentiation
c.	focused
d.	low-cost


	

	5.	The risks involved in using a low-cost strategy include all of the following except:
a.	getting “locked in” to a technology and organization design that is expensive to change
b.	the ability of competitors to copy the strategy
c.	management not paying attention to shifts in the environment
d.	attaining significant economies of scale





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