Question Details

TQM is most helpful to firms




1.	Land- End offers jeans personally tailored to the customer- individual body measurements, resulting in a garment that is uniquely sized. This is an example of
a.	Total Quality Management.
b.	an enterprise resource planning system.
c.	a flexible manufacturing system.
d.	a customer relationship management system.




	2.	A nationwide chain of pet stores wishes to identify the tradeoffs that its customers are willing to make between low-cost products such as generic pet foods and differentiated features such as pick-up and delivery of pets for grooming. The best technique for this firm to learn this information would be to use
a.	customer relationship management.
b.	a flexible manufacturing system.
c.	differentiation development planning.
d.	Enterprise Resource Planning.




	3.	By linking companies with their suppliers, distributors, and customers, ____ provide a company with flexibility.
a.	Flexible manufacturing systems
b.	Information networks
c.	Total quality management systems
d.	Capabilities



	4.	TQM is most helpful to firms following the ____ business strategy.
a.	cost-leadership
b.	integrated cost-leadership/differentiation
c.	focused cost-leadership
d.	focused differentiation



	5.	The term "stuck in the middle"
a.	means adhering to a middle of the road strategy in the face of negative outcomes.
b.	indicates that the customers of the firm are willing to pay only a mid-range price for the product.
c.	reflects the fact that the customers of the firm have only moderate expectations regarding product quality.
d.	describes a firm that fails to optimally perform its primary and support activities.





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