Question Details

Companies successfully implementing an integrated cost leadership/differentiation strategy



1.	Target has been able to flourish in locations with Wal-Mart stores because
a.	Wal-Mart has suffered from the inertia that comes with long success and reliance on the same core competencies.
b.	Target is using a focused cost-leadership strategy and has a much narrower competitive scope than Wal-Mart.
c.	Target is able to offer lower prices than Wal-Mart through capturing more value in the value chain.
d.	Target uses an integrated cost leadership/differentiation strategy and appeals to a different customer than does Wal-Mart.




	2.	Companies successfully implementing an integrated cost leadership/differentiation strategy are better positioned than firms pursuing the other four business strategies to do all of the following EXCEPT
a.	learn new skills.
b.	adapt quickly to a changing environment.
c.	reduce the risks for stakeholders of the firm.
d.	have more primary and support activities in which they are competent.




	3.	Three sources of flexibility in completing primary and support activities are particularly useful for firms using the integrated strategy. These are
a.	Flexible Manufacturing Systems, Reengineering, and Total Quality Management.
b.	Outsourcing, Reengineering, and Flexible Manufacturing Systems.
c.	Outsourcing, Total Quality Management, and Information Networks.
d.	Flexible Manufacturing Systems, Total Quality Management, and Information Networks.




	4.	The benefit of a flexible manufacturing system is that
a.	the lot size needed to manufacture a firm- product efficiently is reduced.
b.	the necessary skill levels of workers are reduced, allowing the firm to reduce costs.
c.	it lends itself to empowerment of employees.
d.	it captures the cost savings of economies of scale.



	5.	A flexible manufacturing system is
a.	based on the use of temporary and part-time employees as well as outsourcing.
b.	a computer-controlled process that is used to produce a variety of products in moderate, flexible quantities with minimal human intervention.
c.	based on a 360-degree view of the company- relationships with customers.
d.	a system that identifies “the one best way” to produce each product in the company- line.





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