Question Details

The risks of a focus strategy




1.	The focused differentiation strategy differs from the differentiation strategy in that
a.	the focused differentiators have a broader competitive scope.
b.	the value-creating activities of focused differentiators are more constrained.
c.	focused differentiators target a narrower customer market.
d.	there are fewer risks with the focused differentiation strategy.



	2.	Chico- is a clothing retailer that targets middle-aged women who want stylish and appealing clothes that are suitable for the mature figure. Chico- has an extensive customer list, a frequent-buyer discount card, and frequent sales promotions to Chico- customers based on their spending levels. Chico- uses a ____ strategy.
a.	focused differentiation based on a buyer group
b.	focused differentiation based on a product line segment
c.	generic differentiation
d.	integrated cost leadership/differentiation


	3.	Although they are radically different companies, Godiva (chocolate) and Maserati (cars) share a business strategy, which is
a.	cost leadership.
b.	focused differentiation.
c.	integrated cost leadership/differentiation.
d.	differentiation.



	4.	The Monteleone Company pays large fees to a highly-recognizable, prestigious individual to be the spokesperson for the company- products, luxury private jets. Monteleone is probably following the
a.	focused cost-leadership strategy.
b.	focused differentiation strategy.
c.	integrated cost leadership/differentiation strategy.
d.	total quality strategy.



	5.	The risks of a focus strategy include
a.	a competitor- ability to use its core competencies to outfocus the focuser by serving an even more narrowly defined segment.
b.	a competitor- ability to use its core competencies to outfocus the focuser by serving an even more broadly defined segment.
c.	decisions by industry-wide competitors to use their resources to serve a wider range of customers’ needs than the focuser has been serving.
d.	decisions by focused competitors to use their resources to serve a wider range of customers’ needs.





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