Question Details

Based on all the chapters in the course text, choose an advertising topic for the final paper from the suggested list below or choose your own advertising topic (be sure and obtain instructor approval). Use the APA writing style (6th edition) and a minimum of six academic sources, to construct an eight-to-ten page paper based on the following questions/issues: 

1. Define and describe the advertising topic. 
2. Describe its effect on the advertising industry. 
3. How might this advertising topic aid managers in using the advertising campaign to achieve business objectives? 
4. What role does the topic play on consumer behavior? 
5. Analyze how this advertising topic is implemented in a specific organization, chosen from an article retrieved in the Ashford online library. 

Suggested Advertising Topics: 
Advertising in the 21st century 
Ethical and Social responsibility in advertising 
Advertising to children 
Public service announcements 
Media planning and buying 
Advertising media (radio, television, print, digital) 

Writing the Final Paper 
The Final Paper: 
1. Must be eight to ten double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center. 
2. Must include a title page with the following: 
a. Title of paper 
b. Student- name 
c. Course name and number 
 
d. Instructor- name 
e. Date submitted 

3. Must begin with an introductory paragraph that has a succinct thesis statement. 
4. Must address the topic of the paper with critical thought. 
5. Must end with a conclusion that reaffirms your thesis. 
6. Must use at least six scholarly sources, including a minimum of five from the Ashford Online Library. 
7. Must document all sources in APA style, as outlined in the Ashford Writing Center. 
8. Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center. 

Grading Criteria Final Paper 
30 percent possible 
Content Criteria 	Weight 
The paper defines and describes the advertising topic, which is either chosen from the given list or has met with instructor approval. 	4 
The paper describes the advertising topic- effect on the advertising industry. 	5 
The paper suggests how this advertising topic might aid managers in using the advertising campaign to achieve business objectives. 	5 
The paper explains what role the topic plays on consumer behavior. 	5 
The paper analyzes how this advertising topic is implemented in a specific organization, chosen from an article retrieved in the Ashford online library. 	5 
Writing Skills 
The paper begins with an introductory paragraph that has a succinct thesis statement. 	1 
The paper addresses the topic of the paper with critical thought. 	1 
The paper ends with a conclusion that reaffirms your thesis. 	1 
Research Criteria 
Must use at least six scholarly resources, including a minimum of five from the Ashford Online Library. 	1 
Style Criteria 
Must include a title page with the following: 
a. Title of paper 
b. Student- name 
c. Course name and number 
d. Instructor- name 
e. Date submitted 
	.5 

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