Question Details

Assume you are the HR Director for a midsized company and must make a decision about the company- employee benefits package. You have not been in this position before and must maintain the current benefits budget; there may be no increases or changes to the package that will result in additional spending. 
 











Assignment 4 - The Consumer

Each November becomes “open season” in which many employees have an opportunity to decide which type of health care coverage to choose for the upcoming year. Plans are marketed by health insurance companies, HMOs, local hospitals, and professional associations. Many Human Resource (HR) professionals are bombarded with sales and marketing attempts to persuade them to change the benefits packages they offer to employees. Given the number of choices available, it may be tempting to select the package that best meets your needs.

In a five to seven (5-7) page paper, describe how you would handle this selection process from each of these points of view.

Assume you are the HR Director for a midsized company and must make a decision about the company- employee benefits package. You have not been in this position before and must maintain the current benefits budget; there may be no increases or changes to the package that will result in additional spending.  
1.	Describe the selection process you would use to make the most cost-effective and employee-friendly decision.
2.	Identify the information you would need to make this decision.
3.	Discuss the ramifications of your decision on employees.

As an employee of a midsized company, your HR Director is considering a change in the benefits package for the upcoming year.  
4.	Evaluate the factors that influence your selection of a package.  
5.	Analyze to what extent the cost of the program influences your decision. 
6.	Explain possible alternatives if you were to choose not to participate in the benefits package for the upcoming year.

The format of the paper is to be as follows:
o	Typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format.
o	Type the question followed by your answer to the question.
o	In addition to the five to seven (5-7) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor- name, the course title, and the date.

Note: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills.



The assignment will be graded using the following rubric:

Outcomes Assessed	•	Describe the marketing research process and market segmentation strategies.
•	Describe the concept of relationship marketing and the distinction between satisfaction and loyalty.
•	Use technology and information resources to research issues in health care marketing.
Grading Rubric for Assignment #4 - The Consumer

Criteria	0
Unacceptable	20
Developing	30
Competent	40
Exemplary
1. Describe the selection process you would use to make the most cost-effective and employee-friendly decision.
	Did not complete the assignment or inaccurately the selection process you would use to make the most cost-effective and employee-friendly decision; omitted and/or included irrelevant information.  Described with less than 70% accuracy, thoroughness, and logic.	Partially described the selection process you would use to make the most cost-effective and employee-friendly decision; omitted some key information. Described with 70-79% accuracy, thoroughness, and logic. 	Sufficiently described the selection process you would use to make the most cost-effective and employee-friendly decision.
Described with 80-89% accuracy, thoroughness, and logic.	Fully described the selection process you would use to make the most cost-effective and employee-friendly decision.
. Described with 90-100% accuracy, thoroughness, and logic.
2. Identify the information you would need to make this decision.
	Did not complete the assignment or inaccurately identified the information you would need to make this decision; omitted and/or included irrelevant information.   Described with less than 70% accuracy, thoroughness, and logic.	Partially identified the information you would need to make this decision; omitted some key information. Described with 70-79% accuracy, thoroughness, and logic. 	Sufficiently identified the information you would need to make this decision. Described with 80-89% accuracy, thoroughness, and logic.	Fully identified the information you would need to make this decision. Described with 90-100% accuracy, thoroughness, and logic.
3. Discuss the ramifications of your decision on employees.
	Did not complete the assignment or inaccurately discussed the ramifications of your decision on employees; omitted and/or included irrelevant information.  Described with less than 70% accuracy, thoroughness, and logic.	Partially discussed the ramifications of your decision on; omitted some key information. Described with 70-79% accuracy, thoroughness, and logic. 	Sufficiently discussed the ramifications of your decision on employees. Described with 80-89% accuracy, thoroughness, and logic.	Fully discussed the ramifications of your decision on employees. Described with 90-100% accuracy, thoroughness, and logic.
4. Evaluate the factors that influence your selection of a package.  
	Did not complete the assignment or insufficiently evaluated the factors that influenced your selection of a package; omitted and/or included irrelevant information.  Described with less than 70% accuracy, thoroughness, and logic.	Partially evaluated the factors that influenced your selection of a package; omitted key information. Described with 70-79% accuracy, thoroughness, and logic.	Sufficiently evaluated the factors that influenced your selection of a package.   Described with 80-89% accuracy, thoroughness, and logic.	Fully evaluated the factors that influenced your selection of a package. Described with 90-100% accuracy, thoroughness, and logic.
5. Analyze to what extent the cost of the program influences your decision. 
	Did not complete the assignment or insufficiently analyzed to what extent the cost of the program influenced your decision; omitted and/or included irrelevant information. Described with less than 70% accuracy, thoroughness, and logic.	Partially analyzed to what extent the cost of the program influenced your decision; omitted some key information. Described with 70-79% accuracy, thoroughness, and logic.	Sufficiently analyzed to what extent the cost of the program influenced your decision. Described with 80-89% accuracy, thoroughness, and logic.	Fully analyzed to what extent the cost of the program influenced your decision Described with 90-100% accuracy, thoroughness, and logic.
6. Explain possible alternatives if you were to choose not to participate in the benefits package for the upcoming year.	Did not complete the assignment or insufficiently explained possible alternatives if you were to choose not to participate in the benefits package for the upcoming year; omitted and/or included irrelevant information. Described with less than 70% accuracy, thoroughness, and logic.	Partially explained possible alternatives if you were to choose not to participate in the benefits package for the upcoming year; omitted key information. Described with 70-79% accuracy, thoroughness, and logic.	Sufficiently explained possible alternatives if you were to choose not to participate in the benefits package for the upcoming year Described with 80-89% accuracy, thoroughness, and logic.	Fully explained possible alternatives if you were to choose not to participate in the benefits package for the upcoming year Described with 90-100% accuracy, thoroughness, and logic.
7. Clarity  
     	Did not complete the assignment or explanations are unclear and not organized. 
(Major issues)	Explanations generally unclear and not well organized. 
(Many issues)	Explanations generally clear and/or organized. (Minor issues)	Explanations very clear and well organized.
(Added helpful details)
8. Writing - Grammar, sentence structure, paragraph structure, spelling, punctuation, APA usage.
	Did not complete the assignment or had 8 or more different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Major issues)	Had 6-7 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Many issues)	Had 4-5 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Minor issues)	Had 0-3 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage.

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