Question Details

Write a 700- to 1,050-word paper in which you relate consumer behavior to marketing. In your paper address the following: o Define consumer behavior, and how it relates with the subject of marketing. o Select a purchase you have made recently and describe in detail how each of the 4Ps, product, price, promotion, and place, affected your purchasing decision. o Cite the assigned reading and at least one outside reference in your paper.

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