Question Details

Looking back over the information in chapter #5 presented on KFC & the environment, comment on the actions KFC should take in reference to healthier menu items. Look at their financial statements (from their internet site). Analyze what the information is saying about their current performance. Identify their key competitors. Comment on what you feel is their strengths and weaknesses. Comment on how this information might be used in the selection of a strategy for KFC to take in the future.

Your paper should be 1000 words or more. Follow the proper writing guidelines (APL or MLA); note your references on a separate page (not part of the 1000 word requirement).  Bold type all headings.

Assignment Rubric:
Actions to be taken by the company defined:  2 point
Word count meaningful (1000 words or more): 1 point
Financial analysis complete: 2 point
Key competitors identified: 1 point
Strengths & Weaknesses identified: 2 point
Strategy comments: 1 point
Professional Reply (no errors): 1point
Total Value: 10 points

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