Question Details

Marketing  week 4 discussion questions:

Discussion 1:
Chapter 5 Video - Wild Oats Grocery. Students will respond to the following: 

o What is the benefit of a retailer offering private label products? 
o How does success in the Wild Oats Organic product line impact its other product lines, such as the Wild Oats Natural line? 
o Discuss the pros and cons of Wild Oats selling its product lines to other retailers. 



Marketing Discussion 2:

Rosewood Hotels: Students will respond to the following: 

o Discuss the benefits of branding at Rosewood hotels. 
o Discuss the concerns with branding all hotels in the product line as Rosewood. 
o Evaluate the impact of branding the Rosewood hotels on profit. 
o Recommend a corporate branding strategy for Rosewood. 



See for the Above#2: Harvard business publishing for: Rosewood Hotels & Resorts: Branding to Increase customer profitability and Lifetime Value.

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