Question Details

Modules 11 and 12 deal with the international entry mode strategies and the decision to engage in foreign direct investment.  For your individual post to your team discussion board, find a unique and recent article from the Wall Street Journal (i.e., less than 3 months old) that profiles a firm's international expansion or its international operations.  Summarize in your own words the main points of the article.  Be sure to describe the article using the vocabulary and frameworks described in Modules 11 and 12 and include an analysis of the specific course concepts illustrated in the article's content.  Discuss the challenges or potential challenges the firm will face with its international expansion and critique the firm's international strategy.  Include in your individual post at least 600 words, the full reference citation of the article, and the link to the article from the wsj.com website.
You must use information from the lectures and the textbook I provide for the assignment. 
 
Entry Modes Overview: Learning Objectives - At the end of this lesson, you should be able to: - Contrast first-mover advantages with pioneering costs. - Explain the concept of value-to-weight ratio. - Describe the forms of intellectual property rights. - Discuss the difference between tacit versus codified knowledge.

Exporting - Learning Objectives At the end of this lesson, you should be able to: - Analyze the strategic factors that impact the attractiveness of exporting as an entry mode strategy. - Describe the advantages and disadvantages of indirect exporting compared to direct exporting. - Explain letters of credit and discuss their role in international business. - Define countertrade and describe the various forms of countertrade.

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