Question Details

4-5 pages: not including cover page, abstract page, & reference page
 Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research, prepare a paper that will:
•	Describe the main line of business of the company
•	Name four of the countries in which the company operates
•	Explain, in detail, the implementation of the 4P's marketing mix concept by the company
•	Describe any differences observed in the implementation of this concept, from one country to another.
Present your findings as a 4-5 pages Word document formatted in APA style.

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