Question Details

You are the marketing manager for Snapple Beverage Company, http://www.snapple.com/products. Your task is to introduce one line of their products into either a country in Asia or the Middle East, your choice. Develop a recommendation for either a new product or a product adaptation to market the product in the country that you choose.  Address product features and rationale to fit this foreign market. Then outline a distribution concept to support marketing this product idea in country X, use at least 2 different channels.  Your paper should consist of 4-5 pages in length, double spaced, use at least 2 references to support your conclusions, cite and reference the sources in APA format.

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