Question Details

This activity is part of your marketing plan. Prepare a 4-5 page report, addressing the following:
1.	Discuss the type of product the company will offer and identify its primary characteristics.
2.	Discuss the product branding strategy.
3.	Discuss how the product fits within a product line and the depth and breadth of the line.
4.	Explain how the product and target market strategies fit with the organizational strategy

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