Question Details

800-1000 words
Customers Are Everywhere—Find Them
As you start developing the marketing plan, you realize the product and customers' needs must match. Research the products your selected company promotes. Choose 2 top products. Find out as much information as possible about the company- products.
Your next step is to define the targeting, segmenting, and positioning of the product based on what customers are interested in about your product.
Write a report about your findings as follows:
•	Customer Targets 
o	Who are your customer targets?
o	Explain the demographics and psychographic profile of your customer targets.
o	Consider if the target market will change and grow in the next decade. Include this information in this section.
•	Customer Segments 
o	Decide if the customer groups should be segmented. 
	Remember to segment based on homogenous and heterogeneous groups.
	It is important to make sure the groups are large enough to generate substantial revenue for the company.
•	Product Position 
o	Consider the image of your company and its 2 top products.
o	What positioning strategy will you incorporate into the plan?
o	Consider how you will position the product in the market.
o	Use the competitive analysis from the previous week to assist with your positioning strategy.
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