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-10 slides and 100-150-word speaker notes (including references) The airwaves are full of marketing messages, and now the Internet is clustered with marketing messages. These messages include links, pop-ups, or crawlers. Most, if not all, of us have engaged in making purchases online. Therefore, we know what appeals to us as consumers and what does not. Assignment Guidelines: • Select 3 different company Web sites and answer the following questions: o How are the Web sites and companies similar? o How are the Web sites and companies different? o Which approach do you find most effective? Explain. o Did you find the sites to be safe and secure enough that you would make a purchase there? • Compile your findings and explanations into a PowerPoint presentation with 8-10 slides. o Thorough speaker notes must accompany each content slide.
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