Question Details

To complete the following assignment et Plan. Students will create a marketing plan to launch a new product or re-launch a current product
Staying with cable-based television instead of switching to satellite television
The Final Marketing Plan must incorporate at least 4 resources, 2 from ProQuest.
Each paper will contain the following elements:
•	Executive Summary of Marketing Plan
•	Company Overview
•	Description of Target Market
•	Description of Competitors
•	Description of Product or Service (P)*
•	Marketing Budget
•	Description of Location
•	Pricing Strategy (P)*
•	Summary and Implementation Plan (P)*


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