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Individual Project Deliverable  Details: MARKETING YOUR BUSINESS Being on the cutting edge of technology and marketing is a talent that is coveted in today- ever-changing market. Here is your opportunity to do research in what is new and decide if it works for your site launch. Part 1: Target Market & Competition•Identify your target market. Provide a specific demographic profile and rationale for this decision. Use this link to help you. Consider the size of the market and its purchasing power. Research is required to back-up your selection and to provide statistics to show that it is a viable market. â—¦Get into the heads of your target market. Why does it WANT to be seen using your product/service? Copying and pasting statistical tables does not show your mastery of the materials. Create the information in an original format.•Analyze your competition. Who are they? Who are the biggest players (include market share data)? How large is the market? What are the trends/forecasts in the industry? How does your product/service fit in? Hoover's Pro in the Library is a good tool for this section; it may be accessed under “Find Web Resources” â—¦What does your competition offer that your target market wants? How can you compete? Part 1 of the Individual Project should be 2-2 ½ pages in length and will become part of the final project for the course. Part 2: Marketing implementation Activity Using the business you have been working with throughout the class, created an integrated marketing communication plan which includes both traditional and internet components. NOTE: we will apply new media techniques in a future assignment (U4 DB). •Provide a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements. •Describe the message you wish to communicate based on your core strategy. Explain your rationale for the message. Part 2 of the Individual Project should be 2-2 ½ pages in length and will become part of the final project for the course. 

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