Question Details

Today- businessorganization is quite dynamic. As companies become more 
global because of advanced technologies, developing a general profile to help 
constituents understand what the company produces is imperative and part of 
competitive advantage.
You are the operations manager of your favorite company. Choose a company 
from the following Web site: http://money.cnn.com/magazines/fortune/fortune500/2010/
You will follow this company throughout this course.
You have a meeting with the marketing department in a few days, and you have 
decided to really examine where you are in the market place. You are getting 
ready to meet with your staff to start brainstorming ideas about your company 
before the marketing meeting. This requires that you study your company- Web 
site and industry. To prepare for the meeting, you research both the company- 
Web site and the following industry sites:

•	The North American Industry Classification System:http://www.census.gov/eos/www/naics/
•	
•	TheGlobal IndustryClassification Standard:http://www.mscibarra.com/products/indices/gics/
Discuss the following with your colleagues:

•	Why do you believe this company is in the industry you chose? Is it easy to 
identify, and why?
•	What is your company- mission statement? Does the mission statement 
incorporate its brands or industry into the mission statement? If your company 
does not have a mission statement, should it develop one? Why?
•	Explain why you found the selected company interesting.

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