Question Details

Five Industries  Please respond to the following:
•	Discuss the five industries listed below and evaluate whether it should be classified as a) emerging, b) rapid-growth, c) mature/slow-growth, d) stagnant/declining, e) high-velocity/turbulent, or f) fragmented. Explain your position. Conduct research on the Internet if needed.
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o	Network television
o	Wine, Beer, and Liquor retailing
o	Mobile Phone Industry
o	Computer software industry
o	Petroleum industry
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Ikea invades America.  Please develop a response to the following:
•	What do you think of Ikea- product strategy and product range?
•	IKEA- plan to have 50 stores in operation in the United States by 2013 is an indicator of the company- optimism about the viability of its value proposition in this country. Do you think they are being overly optimistic?
•	How would you improve IKEA- value proposition to make it more attractive to American consumers?

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