Question Details

Marketing Plans in Health Care
As you have seen this week, a marketing plan is a tool to help an organization achieve the goals and objectives identified in its strategic plan. In order to be effective, a marketing plan must accurately reflect what the health care organization is trying to accomplish. The marketing plan should also offer a realistic assessment of the market environment, the organization's position in that market, and a clear and logical strategy consistent with actual conditions and desired outcomes.

In this Application, you will identify and evaluate an actual marketing plan for a health care organization.

To prepare for this Application Assignment:
•	Review this week's Learning Resources.

•	Locate and select a health care marketing plan from the Internet, library, or the organization with which you are associated. Check this out!

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