Question Details

Choose one of the following industries: - global pharmaceutical industry,- European Tour operators; travel industry,- Hi-fi industry (book to use: Exploring strategies text and cases..9th edition). You need to collect material on the chosen industry and its key players, you should NOT overdo the collection phase as your focus should be on the analysis rather than on purely data collection. NOTE: all sources must be properly referenced. Tasks: 1. Using pestel analysis, discuss the key issues in the business environment for the chosen industry. Identify the main opportunities and threats that arise from the analysis.(50 marks) 2. Using porter's five forces model analyse the competitive environment for the industry and explain how these forces might be expected to drive the industry's profitability.(50 marks). 2000 words plus appendices!

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