Question Details

Details: Throughout the course, you will be developing a marketing research proposal. For this unit, complete the following task: 
•Formulate your research design. 
Use course materials, the Internet, and/or the Library to support your work. 

Objective:
 •Develop a marketing research proposal.
•Define different types of data.
•Design a research project including defining the research problem, developing an approach to it, and formulating the research design.
•Measure market demand and segment the market to achieve competitive advantage.
•Use effective communication techniques.

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