Question Details

Marketing Channel And Intermediary
Why are marketing channels and intermediaries necessary? What is the most important function carried out by intermediaries? Why? Why do channel arrangements sometimes must be modified over time? Give an example of a product category that uses intermediary. Define one or two channels. 
Question 2 Why is logistical efficiency important in marketing? How important is technology- role in market logistics? What are some examples of technology improving market logistics?
 3 What are some factors companies must consider before attempting to enter foreign markets? Assuming you were setting up a market program for a product in a foreign country, what should you consider? How can international marketing benefit domestic countries? 
Summary Don’t forget the summary must be 200 words



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