Question Details

Marketing Concepts Analysis
Question 3 & summary 
Why do services pose unique challenges to marketers? How important are customer expectations in regard to managing and maintaining service quality? Name a service that you know and discuss how the concept might have been developed ( Fed-X is my example…what- yours?) Don’t forget the summarry must be 200 words
Question # 1 & 2 What should a company consider when attempting to develop a new product? Can you think of some new products that have failed? What do you think were the causes of this failure? How would you have handled the product launch differently? •Explain the main stages of developing and managing new products. Which stage do you think is most important? Why? Give an example of a product and walk through what the stages of development might have been