Question Details

MGT 505 WEEK 4 ASSIGNMENT 2
In-Depth Audience Analysis
Locate your local Chamber of Commerce- community profile either online or in printed material that describes your local community. Write a three to four (3-4) page paper on the following:
1. Illustrate the message- view of the audience and stakeholders based on the written profile.
2. Create your own analysis of the community stakeholders and audience using the demographics, geographics, psychographics, sociographics, usergraphics, and webographics described in this chapter.
3. Give two recommendations that would improve the message, based on audience analysis.
4. Provide your rationale as to why your version would be better than the original.
The format of the paper is to be as follows:
o Typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format, Microsoft Word document.
o Use headers for each of the subjects being covered, followed by your response.
o In addition to the three to four (3-4) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor- name, the course title, and the date.
Note: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills.
The assignment will be graded using the following rubric:
Outcomes Assessed
ï‚· Assess the business messages communicated to external and internal parties.
ï‚· Use technology and information resources to research issues in business communications.

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