Question Details

Discuss How The Company Can Build Customer Relationships 
People understand the importance of keeping customers happy. Customer retention and repurchase is based on brand loyalty and therefore increases a company's revenues. Select a company that you think has a good strategy for developing relationships with its customers. In 2Â-3 pages, describe and critique the companyÂ- strategy for developing relationships with its customers. The critique should begin with a discussion of the programs that are currently in place. At a minimum, consider policies for the following: Handling customer complaints Providing information about new or existing products Placing orders Receiving any other feedback from customers Tracking an order The analysis should discuss what is good about the policies and what needs to be improved. The final section should include recommendations for improvements. Discuss how the company can build customer relationships and/or capture value from customers. Suggest strategies that are not already in use. As a guideline, your recommendations should be about 1 page in length. 
2-3 pages Details:  




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