Question Details

You are the marketing manager for a U.S. based company that specializes in skin care creams (much like Olay). The company is introducting a new line of anti-aging creams (the target market is middle-aged women) in Japan and England. You are to develop an IMC to communicate with the target market in Japan and England.  Use at least 2 different elements of IMC (ad, PS, pub, SP, etc) and various applications.  Explain considerations for the sequence/timing of the IMC actions.  Explain common IMC actions to be used in both countries and what might need to be done differently in each country. Your paper should consist of 4-5 pages in length, double spaced, use at least 2 references to support your conclusions, cite and reference the sources in APA format.  

General Question Assignment Help, General Question Homework help, General Question Study Help, General Question Course Help