Question Details

Assignment Type: Individual Project   Deliverable Length: 2-3 pages 
Points Possible: 125   Due Date: 2/27/2010 11:59:59 PM  CT  
Motivating and Leading
There are four Ps in marketing. 
•	Price 
•	Product 
•	Promotion 
•	Place 
Choose a product or service with which you are familiar. Describe the product or service. 
Then, in your own words, describe the 4-P decisions, which would be important when marketing this product. 
Please submit your assignment.
For assistance with your assignment, please use your text, Web resources, and all course materials. Please refer to the following multimedia course material(s):
•	Unit 3: Four P's of Marketing 
•	Unit 3: Marketing Plan from Concept to Plan

  

    	Instructor Comments: As a business professional you will be expected to defend your position daily. 

In this class, I expect all initial/main discussion board and individual project submissions to make significant use of citations and references to support your marketing projects. Please feel free to utilize sources located on the web or through other third party sources. I strongly encourage you not to rely solely on the classroom text book as your reference source. Also, I do not accept wikipedia, dictionaries and/or general information sites such as knowthis.com as acceptable reference sources.

    	Assignment Type: Discussion Board   Deliverable Length: See assignment details 
Points Possible: 75   Due Date: 2/27/2010 11:59:59 PM  CT  
The marketplace is influenced by a number of different factors. In your own words, describe the seven external factors that affect marketing. Discuss the advantages and disadvantages of one external factor when it comes to marketing your product or service. 
•	Competitive Environment
•	Economic Environment 
•	Political Legal Environment 
•	Technological Environment 
•	Sociocultural Environment 
•	Demographic Variables 
•	Natural Environment 
In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.
For assistance with your assignment, please use your text, Web resources, and all course materials. Please refer to the following multimedia course material(s):
•	Unit 3: Role of Marketing 
•	Unit 3: The Market Process