Question Details

Prepare An FAQ Format Presentation That Lists Three Questions A Marketing Manager might want to ask Then, provide answers. Describe the two main financial statements.  INFORMATION:  The material covered is pricing, break even, and margin analysis assessments.  Also, demand estimates, marketing budget, and marketing performance measures.  it discusses estimating marketing potentialand company sales.  It introduces the marketing budget.  It introduces the marketing budget through a pro forma profit-and-loss statement followed by the actual profit-and-loss statement.  Next they discuss marketing performance measures, with a focus on helping marketing managers to better defend their decisions from a financial perspective. Lastly they analyze the financial implications of various marketing tactics such as increasing advertising expenditures, lowering price, or extending product line.   FYI:  Profit and loss statement includes net sales, cost of goods sold, gross margin, and operating expenses.  There is a projected statement and actual statement.  

Length 100 to 150 Words


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