Question Details

Plz I need help with writing my portion n team paper,
Question :- Identify the positioning and differentiation strategies for the product/service 350/450 words
Product Name:  Bathroom Body Blow Dryer 

Manufacturer:  Bobrick

Target Market:  Adults age 35 and older

Product Price:  $1,199.00

Brief description and summary of the product:
 
The Body Blow Dryer which will be manufactured by Bobrick will be a hit in the bathroom, especially in the winter.  You will be able to step out of the shower or bathtub onto a sensor.  The sensor can be built into the linoleum or tile and once you step on the sensor it then activates the dryer.  The dryer will be a unit that attaches to the wall that will have a dimension of 42 inches in height and 6 inches width and it will set into the wall so that it will not be in the way.  This dryer will work similar to a hand dryer that you would find in a restroom.  It will be able to provide warm air that will be blowing out in and this will warm and dry you instantly.  Since it is built into the wall there will not be any chance of being shocked.  It will be able to run from regular 110 volts and will have a life expectancy of 20 years. 


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