Question Details

Describe The Importance Of Marketing Research To Your Selected Organizations Management Team
This paper should be posted as a Word attachment on the assignments page and should adhere to APA formatting.  
Select an organization with which you are familiar. Prepare a 700-1050-word paper in which you describe the importance of marketing research to your selected organization- management team. In your paper address the following:

a.       Define marketing research.

b.      If your selected organization uses marketing research, identify the different types of marketing research it uses and describe their importance to the organization. 

c.       If your selected organization does not currently use marketing research describe the different types of marketing research that would be beneficial to the organization.

Be sure to properly cite your references. If you used an electronic source, include the URL. If you used a printed source please attach a copy of the data to your paper.
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