Question Details

Final Project Overview, Timeline, and Marketing Plan Outline
 
Final Project Overview
 
o         Prepare a 1750-2100 word APA compliant Marketing Plan for your selected product/service. 
o         Follow the  Marketing Plan Outline provided in this appendix.
 
Final Project Timeline
 
You should budget your time wisely and work on your project throughout the course. As outlined below, some CheckPoints and Assignments in the course are designed to assist you in creating your final project. If you complete your course activities and use the feedback provided by the instructor, you will be on the right track to complete your project successfully. 
 
¨      Suggested in Week One: Select a product you would like to introduce to the marketplace for your Marketing Plan, due in Week Nine. 
 
¨      Suggested in Week Three: Consider the consumer behaviors that will influence the introduction of your product you will describe in your Final Project. 
 
¨      Suggested in Week Four: Use your completed Target Market Strategy presentation to generate ideas about the segmentation, demographics and target strategies you would like to implement in the Final Project. 
 
¨      Suggested in Week Eight: Develop a plan for sales promotion techniques that will apply to your Final Project. 
 
¨      Due in Week Nine: Complete your final Marketing Plan.
 
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MARKETING PLAN OUTLINE
 
Executive Overview
 
Product and Business Review
            Product description
                        Function
                        Features
                        Benefits
                        Motivation to purchase
                        
Market Assessment
            Demographics of potential customers
            Size of potential market
 
Competitive Analysis
            Competitors
            
Strength, Weaknesses, Opportunities and Threats Analysis
            
Strategies
            Positioning
            Product
            Pricing
            Place / Distribution
            Communication and promotion
 
Action Plan and Implementation
            Media plan
            Other methods
            
Metrics
            Output metrics
            Outcome metrics          
 
 
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