Question Details

Assignment #2 - BMW- Dream Factory & Culture (Integrating Cases in textbook). 
 
•         Students will prepare a 3 to 4 page analysis responding to the following questions:
o	Describe the culture at BMW? 
o	Discuss the model of leadership illustrated at BMW and the related impact on the organizational culture. 
o	Analyze why employees derive high job satisfaction at BMW, using the concepts illustrated in the job characteristics model (see chapter 5). 
o	Discuss the attributes of organizational creativity that are fostered at BMW. 
o	Discuss how the culture and work environment impact the performance results of BMW. 
 
•	The report will be graded using the following rubric. 
 

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