Question Details

Explain Four Ways That International Marketing Differs From Purely Domestic Marketing
DIRECTIONS: Answer each question in 2-3 paragraphs, with specific details, in a MS Word 2003 document, 
Questions:
 1. Explain four ways that international marketing differs from purely domestic marketing.  Use bullets for each of the four.
2. Explain the impact of globalization on an organization that is familiar to you.  Be specific.
3. To penetrate new overseas markets successfully, US firms must deal with foreign languages and cultural attributes, amongst other issues. Explain the business importance of these new spoken and unspoken attributes and their potential effects. In your opinion, how high a priority should US business people place on the process of effectively dealing with them? Why?
4. What are key tools and criteria for identifying appropriate target markets in the global business environment, and why is each important?
5. When marketing internationally, a company must often alter one or more elements of its domestic marketing mix. Identify the marketing mix elements (four P's) and what might need to be changed? Explain in detail two ways that each element may have to be altered to compete in foreign markets.

NOTES:
- be sure to think critically
- be sure to use the e-text concepts, but NO quotes
- be sure to include an real example for each question
- be sure spelling and grammar are near perfect
- be sure you follow the instructions at the top
 


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