Question Details

Advertising Campaign
Each student will create an advertising campaign that covers one of the following: *A New Product OR A Service Each campaign should be presented in two parts and include the following information: 1. Advertising Plan Your advertising plan should be an extensive discussion which covers the following topics: a. Description of product/service or company be specific. b. Stage in lifecycle/advertising cycle. c. Competition d. Target market e. Diversity - How do you plan to reach diverse audiences? f. Media plan 

i. Objectives: goals/what do you hope to accomplish with this media campaign? ii. Strategy: What is your plan for meeting your goals and objectives? iii. Costs/Budget: How much will this advertising campaign cost? iv. Media Schedule/Timeframe: Over what time period will you be implementing this plan? v. Media: Which media are you going to use and why? You must use at least two different advertising media. 

2. Advertisements - Using two media forms (i.e.: Television, radio, newspaper layout, magazine layout, outdoor advertisement, the Internet, etc), create two advertisements for your product/service/company. 3. Sales Promotion -Create one for your campaign(Coupon, Rebate, etc...). Grading Criteria Projects will be graded on content, style, organization, and interest. BE CREATIVE


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