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About McDonalds Analysis
I have an assignment which required me to: 1) Investigate a company, research it's size, growth and trends. How is the current economic downturn affecting the market size and growth? what is the current market size of the business? what is the market size like of its competitors? what is the current market like at the moment and what is the company's growth potential?

2)Carry out a P.E.S.T Analysis for your choice of organisation.You will need to research Legislation, economic stat, demographics and list how technology is a factor-good or bad.

3)Carry out S.W.O.T Analysis for your choice of organisation and highlight its Strengths, weaknesses, opportunities and Threats.

4)Micheal E. Porter has a good way of presenting complex ideas. His five forces of competitive position is a useful model in competition. Below is the 5 forces of competitive position:
(a)Treat of new entrants
(b)Bargaining power of suppliers
(c) Rivalry among existing competitors
(d) Bargaining power of buyers 
(e) Threat of subtitute products or services.
Explain how each of the stages affects competition. with regards to your chosen organisation give examples as to how each of stages affects competition.

5)Explain which type of competitive strategy it seems to be following. That is: is the company a: 
a) Leader
b)Follower
c)Nicher
What strategy do they use?

6)Explain thew different types of business:
a)Monopoly
b)Monopolistic
c)Oligopoly
d)Perfect
Which type of business is your selected company?

7)Explain what the BCG matrix is? Give examples as to what company's you think fall under each category. How can it be helpful for company's competitiveness?





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