Question Details

BUS 599 WEEK 6 Assignment 3 Foreign Market Entry and Diversification  
Students are required to conduct a case analysis for Case #13 Corona Beer (Modelo). 
(C-248) and prepare a 4-5 page report to complete the following:  
 
1.      Identify and discuss the trends in the global beer markets.  
2.      Discuss how Modelo- international expansion was made possible through strategic partnerships with experienced distributors in local markets. 
 
3.      Identify and discuss the next foreign market that Modelo should enter and discuss the strategy it should use to enter the market.   
4.      Discuss the challenges that Modelo faces from its competitor InBev, and how it might respond strategically to the industry giant.
5.      Discuss whether or not Modelo should diversify its business. If so, what business should it enter and why? SHOULD BE “diversify”
 
The format of the report is to be as follows:
o   Typed, double spaced, Times New Roman font (size 12), one inch margins on all sides, APA format.
o   Type the question followed by your answer to the question.
o   In addition to the 4-5 pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor- name, the course title, and the