Question Details

Given A Business Situation Describing A Companys Product And General Business Strategy complete the actions below and prepare a 3-4 page report with your recommendations:
 
1.      Since Nordstorm- (p. 402) competes in the U.S., give an example of each of the marketing environment forces (Political, Legal, and Regulatory; Technological; Social; and Competitive and Economic Forces).
 
2.      Discuss the positive or negative impact of the forces on marketing the department store. 
 
3.      Recommend how the company should take advantage of or respond to each of the marketing environment force examples (Political, Legal, and Regulatory; Technological; Social; and Competitive and Economic Forces).
 
4.      Assume the company is planning to open stores in a new foreign market area, Mexico.   Recommend an overall promotional (integrated marketing communication) strategy to support the market entry (major actions, general sequence).  
 
5.      Outline at least one marketing (distribution) channel that could be used to reach buyers in this foreign market.  Provide supporting rationale.
 
Use 2 data sources to support your recommendations for the foreign market (background information on the foreign market).
 
The format of the report is to be as follows:
•	Typed, double spaced, Times New Roman font (size 12), one inch margins on all sides, APA format.
•	Intro = 6 Lines
•	Conclusion = 6 Lines 
•	No cut copy paste work
o   Type the question followed by your answer to the question.
o   In addition to the 3-4 pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor- name, the course title, and the date.
 


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