Question Details

Kudler Fine Foods Importance of Segmentation 
Kudler Fine Foods is a gourmet grocery store that has experienced significant growth over the past few years. In order to increase its customer base, Kudler Fine Foods is creating an Integrated Marketing Communications (IMC) plan and has hired you as a research consultant.
 Prepare a 12 + slide PowerPoint presentation to Kudler Fine Foods’ management team in which you assess the importance of demographic and psychographic information in the development of marketing strategies and determine when to use this data in making marketing decisions. Be sure to address the following in your presentation:
a. Use the Virtual Organization link on the   page to access company information on Kudler Fine Foods. 
b. Determine when to use demographic, psychographic, geographic and behavioral segmentation in making marketing decisions. 
c. Assess the importance of demographic data in marketing decisions for Kudler Fine Foods.
d. Explain the importance of psychographic information marketing decisions for Kudler Fine Foods.
e. Considering the various methods of segmentation, develop a positioning strategy for Kudler Fine Foods against competitive brands.
f. Provide a rationale for each one of your decisions. 
Be sure to cite the assigned reading and at least one outside reference in your submittal. Do not have over 10% quotes in your submittal.




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