Question Details

MARKETING CONCEPTS
Visit the web site for Proctor & Gamble at www.pg.com .  Look at the annual report to develop a list of the company's product lines and then look in your own cabinets to do an inventory of how many P&G products you have.  Why do you or don't you buy P&G products?  Coupons? Price? Availability? Brand Loyalty?  Quality? Or other factors? 
Finally, summarize your findings, including your inventory and answering these two questions:
Q 1. What are some of the product attributes that P&G targets?
Q 2. Discuss targeting and brand extensions from the retailer perspective.



Business Assignment Help, BusinessHomework help, BusinessStudy Help,Business Course Help