Question Details

 Market Entry Strategy
 Your U.S. based company, one of the top automakers, is introducing a new car that is similar to the “Smart Car,” is looking for marketing opportunities in countries where there is a need for the product. This new car is not currently planned to be sold in the U.S.  Develop market entry strategy alternatives for country X and Y (the student is to chose two countries).  Use at least two different approaches (export/import, license, franchising, JV/FDI) explaining the reasoning behind your choices. Your paper should consist of 4-5 pages in length, double spaced, use at least 2 references to support your conclusions, cite and reference the sources in APA format.



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