Question Details

What Are The Differences Among A Local A National An International And A Global Product Or brand
Answer questions 10-12 (below).  Write a brief paper (minimum 2 pages, double-spaced) describing your thoughts on the three topics listed below using the assigned readings for the course, and external sources. Your paper should define the concepts, and could include examination of the theoretical basis for your answer, theoretical extensions, criticisms, applications, or further research. Learners are encouraged to go beyond a simple answer to the questions, and instead contribute their own ideas.  Be sure to cite sources in APA format.
10. Outline Porter- five forces model of industry competition.  How are the various barriers of entry relevant to global marketing?
 
11. What are the differences among a local, a national, an international, and a global product or brand?  Cite examples.
 
12. What are the three alternative approaches to global pricing?  Which one would you recommend to a company that has global market aspirations?



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