Question Details

Select a product or service you would like to introduce to the marketplace. It may be from an existing company or a new concept.
•	Prepare a 1,750- to 2,100-word marketing plan for your selected product or service. Include the following elements:

o	A brief description of the product or service being offered
o	An analysis of the market in which the product or service will be offered

•	Size and demographics of the markets
•	Potential competitors, if any
An analysis of the marketing strategies that will be used for the introduction of the product or service:

•	Pricing
•	Promotion
•	Distribution
•	Sales support

•	Format your paper according to APA standards.
Post your marketing plan as an attachment to your individual forum.

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