Question Details

Do an overview on Ford using the bullets; do a SWOT on Ford using a table only; recommend a strategy for 1 of the weaknesses. 
THEN
Do an overview on Honda using the bullets; do a SWOT on Honda using a table only; recommend a strategy for 1 of the weaknesses
LAST
Focus on Honda and suggest a strategy for implementing alternative fuel vehicles; explain the pros and cons and suggest measurement tools.
You are to develop the fundamentals of strategic plans for the Ford Motor Company and the Honda Motor Corporation, two giants of the automobile industry. You are to develop SWOT analyses and propose strategies for the two multinational enterprises. In doing so, it will be necessary to research, analyze, and compare both firms to better understand their current position and future plans to increase competitive advantage. Common problems facing each auto giant today are the current economy; the competition of the other auto firms; and the demand for a lower cost, more ecologically friendly, alternative fuel vehicle. Your research should include the following issues for both firms: 
•	legal, social, and economic environments 
•	management structure 
•	operational and financial issues 
•	impact of potential change factors 
•	an analysis of strategic intent 
•	future performance projections for at least five years 
•	social and external challenges 
•	current manufacturing facilities and distribution systems 
•	market demand and demographics 
•	alternative fuels and propulsion systems 
Your document must evaluate, compare and contrast Ford- and Honda- current position on these issues, then respond to the following: 
1.	Take the perspective of Ford- Director of Strategic Planning to develop a full SWOT analysis of Ford, identifying and explaining at least five factors for each category (strengths, weaknesses, opportunities and threats) and propose a complete strategy (implementation, ramification and evaluation) which addresses one of Ford- weaknesses and what you would do about it. 
2.	Take the perspective of Honda- Director of Strategic Planning to develop a full SWOT analysis of Honda, identifying and explaining at least five factors for each category (strengths, weaknesses, opportunities and threats) and propose a complete strategy (implementation, ramification and evaluation) which addresses one of Honda- weaknesses and what you would do about it. 
3.	If you were Honda, propose a complete strategy (implementation, ramification and evaluation) explaining what would you do about the alternative fuel vehicle issue? 
Do not propose an alternative fuel vehicle strategy for response to questions 1 or 2. 
INSTRUCTOR SUGGESTIONS FOR THIS ASSIGNMENT:
Do an overview on Ford using the bullets; do a SWOT on Ford using a table only; recommend a strategy for 1 of the weaknesses. 
 THEN
Do an overview on Honda using the bullets; do a SWOT on Honda using a table only; recommend a strategy for 1 of the weaknesses
LAST
Focus on Honda and suggest a strategy for implementing alternative fuel vehicles; explain the pros and cons and suggest measurement tools.


 	Unit 4 - Explanation and Expectation with Example 	Updated: 9/12/2011 5:28:21 PM	

For the fundamentals of strategic plans for the Ford Motor Company and the Honda Motor Corporation please touch on the following (the operative word is touch):
• legal, social, and economic environments 
• management structure 
• operational and financial issues 
• impact of potential change factors 
• an analysis of strategic intent 
• future performance projections for at least five years 
• social and external challenges 
• current manufacturing facilities and distribution systems 
• market demand and demographics 
• alternative fuels and propulsion systems 
Q.1 Create a table For Ford
 
 Strengths  ( 5 factors)	 Weakness ( 5 factors)
 Opportunities (5 factors)	 Threats ( 5 factors)
Choose one 1 weakness (no fuel vehicle issues) of Ford and propose a strategy
 
Q. 2 Create a table for Honda (same as above)
 Strengths  ( 5 factors)	 Weakness ( 5 factors)
 Opportunities (5 factors)	 Threats ( 5 factors)
Choose one 1 weakness (no fuel vehicle issues) of Honda and propose a strategy

Q3.  propose a complete strategy (implementation, ramification and evaluation) explaining what would you do about the alternative fuel vehicle issue for Honda.

Example: 
Ford 
Assessment	Factors
Strengths	•        Loyal customer
 
Weaknesses	•        Product recalls
 
Opportunities	•        Growing market in third world countries such as India and China
 
Threats	•        Raw material costs increasing
 
 
 
Honda
Assessment	Factors
Strengths	•        Innovation
 
Weaknesses	•        High cost compared to other competitors
 
Opportunities	•        Emerging Markets
Threats	•        Economic situation