Questions

1.  Explain the methods of forecasting technology and markets are available. What are their relative advantages and disadvantages?

2.  What role does top management commitment play in the success or failure of implementation? What influences have you witnessed in your organization?

3.  What are the strengths and weaknesses of Porter- ‘five forces’ approach to innovation strategy?

4.  Explain rationalist and incrementalist views of innovation implementation. What are the essential differences in assumptions underlying these approaches to strategy?

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