Developing a Public Relations Plan

Public Relations Campaigns, Mass Media and Crisis prevention

Assignment 2: Developing a Public Relations Plan, Part 2 



The organization is Susan G Komen Foundation. The organization came under fire when it decided Not to renew a grant to Planned Parenthood. The foundation later changed its decision, but the damage had already been done. Susan G Komen’s reputation has suffered. You’re in charge of restoring their reputation and creditability with effective public relations. Campaign.





Write 6-8 pages (including title and reference page) in which you: 



1.	Describe the mix of media you would use to implement your public relations campaign to help Susan G Komen, and explain in detail your objectives for each media form. 



2.	Explain in detail how Susan G Komen can take advantage of community relations to generate positive publicity for the organization. 



3.	Describe the government relations tactics you would use as part of your public relations campaign, and explain in detail how these tactics will help you achieve your objectives. 



4.	Draft a news release that you will use in your public relations campaign. 



    5. Explain in detail how the content, style, and essentials of your news       release will help you persuade the public to your point of view.