The new product to be launched in the market is a 

Case for New Product
The new product to be launched in the market is a software application. This application will be used by customers in their mobile phones. The application is regarding identification of the exact place from where an individual has sent a message or made a call from his or her phone (Bruyn & Lilien, 2013). There is a definite need for the customers regarding this particular situation. There is increase in number of crimes in the country which has led to the situation that a method is adopted so that the people determine the place where their friends and family members are. The people can move to that place in a quick period of time and protect their friends of family members who are in some kind of trouble or issue at a particular point of time. 
	A solution will definitely be provided by this plan. In the course of solution of this plan, the danger for the people moving from one place to another will be reduced to a considerable extent. For the people, it is important that such kinds of activities are continued to a larger extent so that the people falling victims of criminal activities are reduced to a certain level over a period of time.

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