MT 219 Assignment

New products have a purpose in the marketplace, which is to maintain growth and profitability and to replace outdated products in the marketplace. In this assignment, you will learn how Jim King and his wife decided to create the company GaGa- Inc. using the product Sherbetter, a frozen desert product line. GaGa- quickly expanded the product line from just Lemon to several other flavors as well as Sherbetter bars. In the video on how GaGa- Inc. engaged in the new product development process, you will learn about the struggles of branding, line extensions, and other aspects of marketing a new product in the frozen dessert market (Lamb et al., 2014).

Directions for completing this Assignment:

Watch the video on Developing and Managing products: ©GaGa- Inc.
Using research from Chapter 11 in your textbook, answer the questions on GaGa- Inc. in the Unit 7 Assignment Template located in Doc Sharing.



Video Link Below 


http://www.cengage.com/marketing/book_content/lamb_9781285091860/videos/ch11.html

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